Silverstone Air Limited is set to change its name as it rebrands in a bid to bounce back from PR and regulatory nightmares over the safety standards of its fleet.
It has already notif*** regulators of its intention to be known as Jetlite Air Limited. Silverstone had in 2019 voluntarily suspended p***enger flights under the cloud of concerns on p***enger safety.
In October 2019, the low-cost carrier was in the headlines when one of its planes skid off the runway at Wilson Airport inj****g two of the 50 p***engers on board. A month later, another of its aircrafts was forced to make an ********* landing at Eldoret International Airport after one of its wheels came off.
At the time, the Kenya Civil Aviation Aut**rity (KCAA) suspended Silverstone’s Dash 8 fleet from flying for seven days to allow for inspection.
In September 2020, a Silverstone air cargo plane ***** landed in Mogadishu in unclear cir****tances.
P**tos s**wed the Kenyan registered plane 5YMHT , a Fokker 50, ******* against the pe***eter wall at the airport.
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Silverstone Air **pes the rebrand w*** help the firm move on from the negative publicity occasioned by the *********.
The firm has report***y cleared 85% of air ticket refunds following its suspension of flights as it ramps up the comeback plan.
Silverstone began as a charter and contract air operator serving destinations in Northern Kenyan and South Sudan. At the time, NGOs made up most of its clients.
The company **wever made a splash in the market in 2017 as it began flying to other local destinations including Kisumu, Diani and Malindi.
Compe***ors such as Jambo Jet have eaten into Silverstone’s market share since they grounded their p***enger flights. Low-cost carriers have been scrambling to capitalize on local travel and domestic tourism which has gained prominence since the onset of the Covid-19 ******** and restrictions on international travel.
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