A Silverstone Air plane on the runway
A Silverstone Air plane on the runway
Home NEWS BUSINESS After Safety Blunders, Silverstone Air Changes Name in Rebranding Exercise

After Safety Blunders, Silverstone Air Changes Name in Rebranding Exercise

Share
Share

Silverstone Air Limited is set to change its name as it rebrands in a bid to bounce back from PR and regulatory nightmares over the safety standards of its fleet.

It has already notif*** regulators of its intention to be known as Jetlite Air Limited. Silverstone had in 2019 voluntarily suspended p***enger flights under the cloud of concerns on p***enger safety.

In October 2019, the low-cost carrier was in the headlines when one of its planes skid off the runway at Wilson Airport inj****g two of the 50 p***engers on board. A month later, another of its aircrafts was forced to make an ********* landing at Eldoret International Airport after one of its wheels came off.

At the time, the Kenya Civil Aviation Aut**rity (KCAA) suspended Silverstone’s Dash 8 fleet from flying for seven days to allow for inspection.

In September 2020, a Silverstone air cargo plane ***** landed in Mogadishu in unclear cir****tances.

The Silverstone Air plane which made an ********* landing in Eldoret in October 2019 after losing one of its wheels

P**tos s**wed the Kenyan registered plane 5YMHT , a Fokker 50, ******* against the pe***eter wall at the airport.

READ>>>>>Safety Incidents Crash Silverstone Air

Silverstone Air **pes the rebrand w*** help the firm move on from the negative publicity occasioned by the *********.

The firm has report***y cleared 85% of air ticket refunds following its suspension of flights as it ramps up the comeback plan.

Silverstone began as a charter and contract air operator serving destinations in Northern Kenyan and South Sudan. At the time, NGOs made up most of its clients.

The company **wever made a splash in the market in 2017 as it began flying to other local destinations including Kisumu, Diani and Malindi.

Compe***ors such as Jambo Jet have eaten into Silverstone’s market share since they grounded their p***enger flights. Low-cost carriers have been scrambling to capitalize on local travel and domestic tourism which has gained prominence since the onset of the Covid-19 ******** and restrictions on international travel.

READ>>>>>Jambojet Offers Ksh2,100 Flights in 72-Hour Sale

 

 

Written by
MARTIN SIELE -

Martin K.N Siele is the Content Lead at Business Today. He is also a Quartz contributor and a 2021 Baraza Media Lab-Fringe Graph Data Storytelling Fellow. Passionate about digital media, sports and entertainment, Siele also founded Loud.co.ke

Leave a comment

Leave a Reply

Your email address will not be published. Required fields are marked *

Follow Us

Related Articles
KQ CEO Allan Kilavuka appointed AFRAA Chairperson
BUSINESSLEADERSHIP

Kenya Airways CEO Allan Kilavuka Lands Plum Job at AFRAA

Kenya Airways CEO, Mr Allan Kilavuka, has been appointed the new Africa’s...

Hustler Fund: A Financial Inclusion Initiative by the Government of Kenya
SMART MONEY

******* Fund: A Financial Inclusion Initiative by the Government of Kenya

As known, the ******* Fund is a loan product by the Government...

BUSINESS

Safaricom Longest-Serving ******s in Rift Valley Region

The region’s leading technology company Safaricom **sted an engagement dinner forum to celebrate...

Co-op Bank Q3 profit 2024
BUSINESS

Co-op Bank Q3 Profit: Soaring Eagle Strategy Delivers Double-Digit Growth

Co-operative Bank of Kenya has reported a Profit Before Tax of Ksh26.8...