Total Lubricants: Total Kenya has launched new packaging for its entire range of lubricants that comes with new colours, new labels, and a more comfortable design to maintain a distinctive look in the eyes of consumers. In addition to these design developments, Total Lubricants contributes to the Group’s ambition to become a responsible energy major.
A reduction in the weight of packaging will prevent the emission of 9,500 tons of carbondioxide equivalent each year resulting to raw materials savings. The new Lubricants packaging were unveiled by the Kenyan long-distance runner and marathon record-holder Eliud Kipchoge who is Total Kenya’s brand partner.
“We have always offered products that are customer centric,” said Olagoke Aluko, Managing Director, Total Kenya PLC. “But today’s consumer needs customized information about products and how to use them, this has led us to innovate and redesign our lubricants packaging by giving them a new shape, color and label. We have achieved our goal, and the results are at par with our lubricant’s performance — in other words, excellent!”
The Total Lubricants package upgrade is a major step forward incorporating innovative features that reinforce the proven authenticity of Total products.
Consumers can now identify the product they need immediately, with the new colour coding: Platinum for top-tier, Silver for mid-tier and Bronze for entry range products. Buyers can zero in on the product they need by checking the new label, which is much clearer and easier to read.
The essential product information curves around the brand name, similar to a car dashboard, displaying the viscosity, manufacturer approvals and a QR code that can be used to confirm the product’s authenticity in a flash. “It’s a product label unlike any other and an advancement in relaying information about Total lubricants,” Aluko said.
The new packs offer a fresh design with a more ergonomic handle that makes it easier to carry and a tamper-proof cap functionally redesigned to make it easier to fill the oil sump during oil change or oil top up service.