Safaricom was also among the main sponsors of the Kenyan team at the just concluded Olympic games where the track and field athletes won 10 medals in total including 4 gold medals.
The board, Dr. Radier noted, has recognized the role that Kenyan athletes have played in raising the destination brand visibility.
“Money is not important. I’m running to make history, but if you have a price, you can give me,” he once chided nosy journalists.
In many cases, Kenyans who choose to compete for other countries retain connections to home, thanks to family ties and still training in the same North Rift camps as their Kenyan counterparts.
Kipchoge said, “It was a privilege working with director Jake Scott and his team to capture the story of my journey to breaking the two-hour marathon barrier. I hope this film will share my message and inspire people around the world for generations to come to have the courage to dream big and push past their limits.”