Tag: Social media marketing

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INTERVIEW: Daniel Maithya On Turning Social Media Marketing Into a Profitable Business

The popularity of digital marketing has exploded in Kenya, especially on Twitter. It’s almost impossible to imagine a day passing without an issue, event...

Report Questions Whether Influencers Offer Value for Money

More than three quarters of the Kenyan population trusts traditional media and friends as more reliable sources of information about products and services while they hugely mistrust influencers who they believe advocate for brands they benefit from.

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Engineer Turned Away by 6 Banks Now Owns Multi-Billion Premium Hotel

In just 12 years, PrideInn Hotels & Resorts has grown from one hotel with 28 rooms to eight hotels in five counties.

Resignation of 3 Standard Group Directors Signals Big Trouble

Standard Group Directors: Media house announced through its Nairobi Securities Exchange filing that Dr Githinji Gitahi - who was an Independent, Non-Executive Director - had quit effective 10th November, 2023.

Tusker Oktobafest Rolls East African Cultures into One

From regional events across Kenya to inaugural gatherings in Uganda and Tanzania, and the Tusker Oktobafest grand finale in Nairobi, the festival harmonized traditions, celebrated diversity, and highlighted the rich cultural tapestry of the East African culture

 Carrefour Opens 24-Hour Store in Mombasa

This marks the carrefour third establishment in the coastal region, following the Centre Point Mall in Diani and City Mall Nyali stores.

Airtel Goes Big on Data Centre Business in Africa

Nxtra by Airtel seeks to build one of the largest networks of data centres in Africa with high-capacity data centres in major cities located strategically across Airtel Africa’s footprint.
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