Social media marketing

2 Articles
Daniel Maithya - social media marketing expert
ENTERPRISE 101

INTERVIEW: Daniel Maithya On Turning Social Media Marketing Into a Profitable Business

The popularity of digital marketing has exploded in Kenya, especially on Twitter. It’s almost impossible to imagine a day passing without an issue,...

FEATURED ARTICLE

Report Questions Whether Influencers Offer Value for Money

Despite leading brands investing heavily in advertising through social media influencers, more than 80% of Kenyans believe that does not impact their decisions...