Qatar 2022
BUSINESSSPORTS 
BT Reporter
Last Minute Alcohol Policy Change Throws World Cup In Disarray
Alcohol had initially been permitted to be served in "in select areas within stadiums", despite its sale being strictly controlled in the Muslim country,...
BT Reporter
![KBC is counting on live sports to help drive growth - and this year secured rights to air the World Athletics Championships, Commonwealth Games and the FIFA World Cup among other sporting events. [Photo/ KBC]](https://businesstoday.co.ke/wp-content/uploads/2022/11/bbg-scaled-e1668777204735.jpg)
BUSINESSSPORTS 
MARTIN SIELE
KBC Readies for Multi-Million World Cup Windfall
The channel, which for the past two decades has struggled to keep up with private sector media houses, which have invested heavily in...
MARTIN SIELE
FEATURED STORY BT Reporter
Experience Qatar World Cup With Odibets
A wise man once said that the world is a book and those who don’t travel, read only one page. Saint Augustine espoused...
BT Reporter
![President Uhuru Kenyatta poses with the FIFA World Cup trophy. This year's tournament in Qatar will be live on KBC. [Photo/ PSCU]](https://businesstoday.co.ke/wp-content/uploads/2022/06/images-2022-06-29T162525.608.jpeg)
BUSINESSMEDIA MARTIN SIELE
Will Live Sports Save KBC? 7 Major Tournaments Set to Air
State-owned broadcaster KBC is banking on a new slate of live sporting events to win viewers over, as it struggles to keep up...
MARTIN SIELE
FEATURED STORY 
BUSINESS TODAY
Qatar 2022: Kayole Mom Wins World Cup Ticket from Coca Cola
Besides giving Kenyans an opportunity to see the Trophy live in Nairobi, the Coca-Cola promotion is also giving five consumers a chance to...
BUSINESS TODAY
