Media Industry
Netflix Expands Targeted Advertising Through Amazon and Yahoo Partnerships
Netflix leverages Amazon and Yahoo data to offer advertisers precise audience targeting, aiming to boost ad revenue amid slowing subscriber growth.
OORO GEORGE1 Mins read
NMG Profit Warning: Going Gets Tougher For Kenya’s Biggest Newspaper Company
NMG Profit Warning: Nation Media Group (NMG), Kenya's largest media house, has put investors and the market on the alert over a possible...
BT Reporter2 Mins read
Bullish Outlook For Kenyan Media As Advertising Heads To Sh900 Billion
Advertising Spend: Entertainment, media and advertising companies in Kenya are set to reap from rising spending even as traditional components of the sector...
BT Correspondent3 Mins read
Slay it Like Victoria Rubadiri: TV Anchor Offers Tricks to a Fulfilling Life
Citizen TV news anchor Victoria Rubadiri cuts the image of the calm, humble and collected lady. Unlike other publicity-hungry media personalities, she prefers...
BT Correspondent3 Mins read
Fighting Sh375 Million Loss Stigma, NMG Banks on New Digital Brand
For the first time in very many years, Nation Media Group has found itself in the unenviable red territory. The multimedia house recorded...
BT Reporter4 Mins read
Long Night for President Uhuru’s Media Firm Staff Sacked on SMS
The manner in which employees affected by the latest retrenchment at Mediamax Networks Ltd, owned principally by President Uhuru Kenyatta’s family, were notified...
BT Reporter3 Mins read
Leading TV Stations Could Merge in a Media Industry First
Two Kenyan rival television stations are set to work together, including sharing of news content, in a one-of-its-a-kind deal seen to shake up...
BT Correspondent3 Mins read
Maina and King’ang’i Salaries Slashed as Radio Africa Tightens its Belt
Radio Africa Group, walking the now familiar road taken by its peers in media, has announced general pay cuts for its employees to...
BT Correspondent7 Mins read
Digital Media House Closes Down, Leaving Hundreds Jobless
A leading digital media house in Kenya has closed shop, leaving thousands of journalists and other employees in operations jobless. The development at...
BT Reporter3 Mins read
