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Yassine Bakkari Appointed L’Oréal MD For East Africa

L’Oréal has appointed Yassine Bakkari as the new Managing Director for East Africa, with his predecessor Serge Secre taking on a new role as MD for South Africa. Prior to joining East Africa, Yassine was the Operations Director for L’Oréal Middle East where he developed...

CeraVe Inks Deal With Kenyan Dermatologists To Drive Uptake

CeraVe, a body moisturizer brand, has partnered with Kenyan dermatologists and pharmacies to drive the uptake of the science-backed skincare product in Kenya. CeraVe is targeted at people battling skin conditions like atopy, dry skin and psoriasis. “At CeraVe, we work with dermatologists to develop products that...

L’Oreal Banks On 1,000 Professional Stylists In Nairobi To Promote New Natural Haircare Segment

L’Oréal Professional Paris has partnered with professional hair stylists in Kenya to officially release it’s newest range of natural hair care products in Kenya. L’Oréal Professional’s Series Expert Curl Expression, natural hair care range is the first ever co-developed with curl experts in four...

Kate Actress Named The Brand Ambassador For Nice & Lovely

L’Oréal has unveiled Kenyan award-winning actress Catherine Kamau, popularly known as Kate Actress, as the face of Nice & Lovely body lotion. Kate Actress has been tasked with enhancing the brand’s awareness and educating customers on use and application of a variety of beauty products...

Onboarding; not induction: Welcome new staff members in style

Research and conventional wisdom suggest that employees get about 90 days to prove themselves in a new job and so employers must give them an accelerated start