Knowledge generation can be defined as the process by which the firm obtains knowledge, either from outside the company or generated internally. If organisations implement knowledge management practices successfully, they are able to perform intelligently to sustain their competitive advantage by developing their knowledge assets. The information technology boom has caused organizations to realize the shift from the resource economy of controlling land, labour and capital to the knowledge economy of creating business value through the utilization of intangible knowledge.

For organizations to sustain competiveness in the market, they should not only embrace, but also recognize, knowledge as a core asset.