Rare Tribute for Media in Marketing Kenya’s Tourism

The Kenya Tourism Board (KTB) has hailed the role of the media in shaping positive perception of destinations for investment and tourism activities. According...

BT Reporter1 Mins read

BUSINESS

Kenya Airways Roadshow to Market Kenya in North America

Kenya Airways (KQ) has partnered with the Kenya Tourism Board (KTB) to strategically position Kenya as a tourist destination in North America through...

BT Reporter1 Mins read

ECONOMY

Kenya Goes For Low Hanging Fruit in Push For 5.5 Million Tourists

The Kenya Tourism Board (KTB) is seeking to grow tourism arrivals into the country to 5.5 million in the next five years, as it...

BT Reporter2 Mins read

FEATURED ARTICLE

Kenya To Host Over 20 Presidents At The Africa Climate Summit

Kenya's commitment to sustainable tourism and green growth initiatives has come in focus as the country prepares to host the inaugural Africa Climate...

BT Reporter3 Mins read

FEATURED ARTICLE

Kenya’s Most Expensive Names Belong To Elephants

Tourism and Wildlife Cabinet Secretary Najib Balala says Wildlife conservation is an expensive undertaking, and is appealing to partners and sponsors to join...

BT Correspondent2 Mins read

BUSINESS MARKETS

Jambojet Plane Rebranded to Market Kenya for KTB Partnership

Regional low-cost carrier Jambojet has entered into a partnership with the Kenya Tourism Board (KTB) to promote domestic tourism. The partnership involves branding...