Tag: Ipsos

Kenyan Women Love M-Pesa, Equity Bank – Ipsos

The list is dominated by body and home care products, financial services providers, retailers and media including pay TV services.

Always Ranked as the Most Loved Sanitary Pad in Kenya

Always has been ranked as the number one most loved sanitary brand by women in Kenya. “This is according to the study dubbed the Top 100 most loved brands by women in Kenya, a collaboration between Ipsos, a Global leader in market research and BSD Group. The study’s ranking...

Safaricom Spends Sh625 Million on Adverts in One Month

Company sued for cashing in on data bundles customers never got to use

Crackdown on betting firms to cost media 10% of advertising revenue

The government's move to suspend the operating licenses of all but one of betting companies in the country comes as a huge blow to media houses which are set to lose Ksh14 billion in advertising revenue this year which is equivalent to 10% of...

Most corrupt Kenyans? Waiguru responds to Ipsos poll

Kirinyaga governor says the report is meant to malign her reputation as an integral civil servant and threatens to sue research firm