influencer

3 Articles
Zaumu founder Cedrick Nzomo
BUSINESS

Billboards Making More Money Than Digital Influencers

Local content creators are set to benefit from the launch of an innovative digital marketplace dubbed ZAUMU, an end-to-end influencer campaign management digital...

MEDIA

Not all influencers have social currency

Marketers in East Africa have to figure out how to incorporate a short and long term influencer strategy in their plans

FEATURED STORY

Goodbye influencers, hello ordinary guy memes

Brands need the human touch with their customers. The nondescript trendsetter can relate with everyone