digital marketing
Digital Marketing Trends For 2026 And Beyond
Digital marketing is a rapidly evolving field with several emerging trends set to reshape how brands connect with their audiences. The upcoming years...
OORO GEORGE3 Mins read
Jumia To Use Customers’ Data To Monetise its Platform
Being the biggest e-commerce platform in Africa, Jumia has over 3 million customers who regularly visit the site to shop. With this amount...
Kevin Namunwa2 Mins read
Managing your brand effectively in this digital era
Nearly 1.2 billion people have social media accounts. That’s more than two-thirds of active internet users. Every Tom, Dick, and Harry is on...
HANNAH MUCHUKI GITHUKI3 Mins read
Digital marketing challenges hurting SMEs
The internet has made it more efficient and effective for clients and traders to conduct business online. In the modern online world, the...
Brenda Gamonde1 Mins read
Why data is critical for your online business growth
[dropcap]I[/dropcap]magine of your body being without bones. That would mean a collapsed and shabby posture. Similarly, a digital marketing strategy or program cannot...
JOSEPH SOSI4 Mins read
Digital marketing agencies way to go for 21st century businesses
A digital marketing agency will allow you to locate a wonderful medium that will subsequently boost your conversion rate too. Thus, considering...
BERNARD MUIRU2 Mins read
If you don’t have a blog, this is what you are missing
Today’s online consumer behaviour demands a business blog for maintaining an online presence, winning customers and even standing out above the competition. There...
BERNARD MUIRU2 Mins read
