digital marketing
Jumia To Use Customers’ Data To Monetise its Platform
According to the company's CEO Sam Chappatte, Jumia will be using the customer data it has to direct advertisements to those who are...
Kevin Namunwa
Managing your brand effectively in this digital era
Nearly 1.2 billion people have social media accounts. That’s more than two-thirds of active internet users. Every Tom, Dick, and Harry is on...
HANNAH MUCHUKI GITHUKI
Digital marketing challenges hurting SMEs
The internet has made it more efficient and effective for clients and traders to conduct business online. In the modern online world, the...
Brenda Gamonde
Why data is critical for your online business growth
It will see you easily understand whether most of these customers find you on social media, email, Ad clicks or direct visits to...
JOSEPH SOSI
Digital marketing agencies way to go for 21st century businesses
Designing a site is only one component of launching a company or site online. The site is a most effective possible means to...
BERNARD MUIRU
If you don’t have a blog, this is what you are missing
Today’s online consumer behaviour demands a business blog for maintaining an online presence, winning customers and even standing out above the competition. There...
BERNARD MUIRU
