Ajua
Co-op Bank Tops Brands With Strongest Customer Loyalty In Kenya
Ajua’s third quarter Customer Loyalty Benchmark Report has revealed some of Kenya’s most exceptional brands in nine industries. According to the report these...
BT Reporter
Exceptional Brands That Have Earned Kenyans’ Loyalty in Q3 2021
Ajua’s Quarter 3 Customer Loyalty Benchmark Report has revealed some of Kenya’s most exceptional brands in nine sectors spanning from banking to healthcare....
FRANCIS MUTINDA
Customer Experience In Microfinance Industry Key To Growth Of Africa’s Economy
In the long-run, micro-finance companies that ignore customer experience are in fact slowing down the process of improving the socio-economic status of these...
BUSINESS TODAY
Facebook, Ajua Partner to Change How SMEs Use Whatsapp
There has been an upsurge of businesses on the continent taking advantage of the Whatsapp platform to sell goods and provide services. This...
BUSINESS TODAY
Ajua Acquires Banking AI Firm WayaWaya
The acquisition of WayaWaya comes just one month after Ajua announced its partnership with Nigeria’s MTN for MTN EnGauge, an agile application that...
MARTIN SIELE
Kenyan SMEs Turn to Mobile Platforms to Enhance Customer Experience
African SMEs generate about 80% of new jobs, they also account for most lost jobs during the COVID period
BT Reporter
Manufacturers Lobby, Ajua Partner to Promote Local Industries
Partnership to boost product development for manufacturers through “SME Connect” digital market linkage
BT Correspondent
Kenya’s Most Affordable Mobile Loan Lenders
Customers cited lower interest rates on loans compared to other banks as the reason they preferred the lender.
Hakeenah N. Njenga
