Ad Spend in Kenya

2 Articles
One interesting trend is the increased focus on digital compared to past elections. [Photo Edit/ Business Today]
BUSINESSFEATURED ARTICLEMEDIA

Big Boys Face Off for 2022 Ad Billions

Kenya's biggest media houses are going all out in a battle for eyeballs and ad billions in 2022, thanks to the upcoming General...

At Ksh35.1 billion, the lion's share of ad spend in H1 2021 went to television. [Photo/ Courtesy]
BUSINESSFEATURED ARTICLEMEDIA

Top 10 TV Stations Dominating Ad Billions in 2021 Revealed

Media, communication and advertising honchos in Kenya had to think on their feet after the country's first case of Covid-19 was confirmed in...