Ad Spend in Kenya

2 Articles
One interesting trend is the increased focus on digital compared to past elections. [Photo Edit/ Business Today]
BUSINESSFEATURED STORYMEDIA

Big Boys Face Off for 2022 Ad Billions

A key battlefront is competition for the best talent in broadcast, print and digital as each firm looks to provide the best coverage...

At Ksh35.1 billion, the lion's share of ad spend in H1 2021 went to television. [Photo/ Courtesy]
BUSINESSFEATURED STORYMEDIA

Top 10 TV Stations Dominating Ad Billions in 2021 Revealed

Overall advertising expenditure in H1 2021 is up 15% compared to the same period last year.  However, the figure also represents a 4.4%...