KENYA, Nairobi
Kenya Sharp Middle East and Africa has launched the world’s largest commercially available television, the 90-inch AQUOS LED, to the Kenyan market. Sharp’s 90-inch wall of entertainment is a breath-taking marvel of technology, which weighs a mere 64 kg, and roughly measures two metres in width, and 1.2 metres in height with a diagonal screen size of more than 2.2m (90 inches).
And the monster costs a king’s ransom: Kshs2.3 million, and over-shadows the 80-inch it launched last year for Kshs1 million.
The 90-inch AQUOS LED television was unveiled this weekend during a regional event hosted by SHARP in Mauritius. The glitzy launch ceremony was attended by over 200 distributors from countries in the sub-Saharan Africa including Polestar from Kenya.
“We are truly delighted to offer our customers in Kenya the much anticipated 90” AQUOS LED television,” said Mr Tagami Yasuharu, Director – Consumer Electronics at Sharp MEA. “With a very strong appetite amongst Kenyan consumers for modern technology, our focus is on nurturing this demand and growing the market share in this market.”
“With thousands of Sharp televisionsalready sold across the region, we believe the new 90-inch AQUOS LED TV completes our product offering in Kenya, now ranging from 60 inch to 90 inch TVs,” said Mr Rakesh Singh, Country Manager Polestar Kenya. “The 90-inch AQUOS LED TV will be available through Polestar at a whopping 2,300,000 Kenyan Shillings.”
As the innovator of LCD technology, which is the basis of modern day LCD and LED TVs, Sharp’s unique proposition is leading the demand in the region for 60-inch and above TV segment. “What differentiates us from our competition is our lead and superiority in LED/LCD technology, which together with Sharp’s strong brand values, helps us offer consumers state-of-the-art products priced to meet their aspirations,” said Mr Manu Mahdi, GM – Consumer Electronics at Sharp MEA.Sharp is pioneering cost-effective LCD/LED TV productions from Sakai City, Japan, where the company has the world’s only tenth generation LCD factory.
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