![In the Safaricom discount, paying the reduced fee via Safaricom’s paybill number will not interfere with the remaining period on their existing subscription. [Photo/ Courtesy]](https://i0.wp.com/businesstoday.co.ke/wp-content/uploads/2022/02/j.jpg?fit=754%2C470&ssl=1)
Safaricom has introduced new discounts on its home fibre packages as it looks to expand its market share amid stiff competition.
The telco is offering subscribers on its most affordable package, which currently offers speeds of 8Mbps charged at Ksh2,999 per month, the chance to pay Ksh2,500 on their next monthly subscription.
The move prices their packages closer to their biggest rivals in the home internet space. Wananchi-owned Zuku, for instance, has their most affordable package going for Ksh2,799 while offering speeds of 10Mbps.
In the Safaricom discount, paying the reduced fee via Safaricom’s paybill number will not interfere with the remaining period on their existing subscription.
Paying via USSD code will, however, notably initiate a new subscription.
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The rest of its home internet packages remain priced the same. The Silver package offers speeds of 20Mbps at Ksh4,100 per month.
Gold offers 40Mbps speeds at Ksh6,299 per month and Diamond offers 100Mbps speeds at 12,499 per month. All the packages come with fair usage limits after which speeds drop.
The limits were introduced to the consternation of many of Safaricom’s customers in 2021. The company had to firefight the uproar that followed the decision.
Safaricom announced the increase of home fibre speeds, much to the delight of customers who were informed that they would bear no extra costs. Hawk-eyed Kenyans, however, raised questions after noticing the introduction of a new fair usage policy in the updated terms and conditions, as well as the introduction of fees for installation and fines for losing your router or relocating without it.
The move was seen as a failure to live up to its slogan of being ‘Simple. Honest. Transparent’, as the new usage limits and installation charges were quietly introduced alongside the publicized increase of home fibre speeds for different packages.
The company became the market leader in fixed internet connections in Kenya in August 2019 when it surpassed its closest competitor, Zuku, on the back of an aggressive marketing and onboarding campaign which included no installation costs.
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