MultiChoice Africa has announced two high-profile executive appointments with two East Africans taking up senior leadership positions. These key appointments are aimed strengthening the businesses strategy to provide best content on DStv and GOtv pay TV services and to improve customer experience.
Mr Stephen Isaboke, the current East Africa Regional Director and acting for West Africa, has been appointed to the position of Africa’s Group Executive Head of Regulatory with effect from June 1, 2018. He will be based in Dubai, United Arab Emirates.
Mr Maharage Chande, currently MultiChoice Tanzania Managing Director, will step into Stephen’s regional role of Regional Director for East and in an acting capacity for West Region. At the same time, Maharage will continue to look after Tanzania.
MultiChoice Africa CEO Brand de Villiers says the business is reshaping itself into a customer-centric firm that puts the customer first. “Our strategy is to continuously provide customers with more of their favourite content and unmatched value. The new appointments will play a major role in delivering the experience our customers deserve – and we are determined to put this at the center of our corporate culture and values,” says Mr de Villiers.
He joined MultiChoice in January 2008 as General Manager in Kenya before being promoted to the Regional Director (RD) role for the Eastern region in November 2011. During his tenure as RD, the Eastern Region businesses grew to become a significant contributor to the MultiChoice Africa Group. He brings with him unique experience from managing commercial operations and being actively involved in all regulatory issues and working closely with governments as part of this role. “I believe he is the right person to help me manage the many issues that we face and which potentially threaten our right to operate.
“I am excited to have been part of the media and entertainment development in Kenya and the East Africa region especially on local content development at a time of disruption with shifts in consumer habits driven by convergence of TV and Mobile technologies,” said Mr Isaboke, who is the first Kenyan to join MultiChoice Africa corporate executive suite. “During this period, we saw an accelerated growth in pay TV and implosion of consumption of content through various platforms including Over-the-Top (OTT) services via the internet.”
He holds a Masters of Business Administration (MBA) in Strategic Management and Bachelor of Commerce (B.Com) Business Administration degree from University of Nairobi. He is also a member of the Chartered Institute of Marketing (MCIM) UK. He has attended several senior management and leadership locally and overseas notably, the Harvard media management course.
Maharage joined MultiChoice Tanzania in June 2016 as Managing Director and has been hugely successful in driving the massive growth that business has experienced. Mr Maharage said he has his appointment is the result of a people-focused leadership and meticulous execution of set strategic initiatives by all MultiChoice Tanzania staff members. “I believe that I can use the Tanzanian success story to further enhance our business growth in the regions,” he added.
Before joining MultiChoice Tanzania in 2016, Maharage who has extensively worked in banking and telecommunication industries, worked at Vodacom Tanzania Limited as Managing Executive of IT and Data from 2004 to 2010, National Bank of Commerce (NBC) as Chief Operating Officer from 2010 to 2014 then moved to the President’s Office as the Director of Corporate Services in the President’s Delivery Bureau from 2014 to 2016.
Maharage holds a Bachelor degree in Electronics and Communication from University of Dar es salaam (UDSM) and Masters in Business Leadership from University of South Africa (UNISA). “We are excited to welcome the senior executives on board. It is our hope that their wealth of experience will complement MultiChoice Africa’s current focus on customer satisfaction and market growth,” says Mr de Villiers.