Kenchic has launched a new poultry centre in Mombasa to provide support to chicken farmers from the coastal region.
The company has also introduced a concept of free range farming that will generate wealth for farmers in the region in a natural, sustainable and socially appreciated way.
The Kenchic concept of free range farming features Kenbro Chicken. While announcing the new offering, Kenchic Limited’s Marketing and Communications Manager, Rachel Wariko said the Kenbro chicken is suitable for meat and egg production, and will guarantee the farmers a sustainable income.
“The chicken is able to free range, has a high feed conversion rate and has a tastier meat,” Ms Wariko explained. Farmers have a choice to choose between the three types of Kenbro Chickens, which are Redbro, Tricolor and Naked Neck.
Naked Neck is the newest addition into the Kenbro range of chickens and most appropriate for coastal region. “Naked Neckis a docile bird bred for hot climatic conditions like coast and eastern Kenya. They weather cold or hot season and prefer free ranging in the backyard and lay up-to 150 eggs per year,” she said.
The new poultry centre is designed as a ‘one stop shop’, offering technical advice and equipment to the farmers. In addition, the centre also provides high quality day-old chicks, chicken feeds, disinfectants and vitamins to farmers in the region.
It becomes Kenchic’s ninth centre in the country. Other poultry centres are in Nairobi, Kiambu, Ruai, Kisumu, Nakuru, Nyeri and Meru.
Speaking during the opening ceremony in Mombasa, Kenchic Limited Head of Sales Edward Mwirigi said that the company intends to set up three more poultry centres across the country in order to provide holistic support to the poultry farming communities.
“As a company, we place the highest priority on quality of products and services we provide. The establishment of the new centre in Mombasa follows consistent growth in chicken farming in the coastal region. “Mombasa has demonstrated consistent growth in the past. Thus, there is a need for these support services in the area for ease in access to the poultry products and services. We have also boosted capacity at our hatchery to meet the significant rise in demand for chicks,” explained Mr Mwirigi.
Kenchic Limited operates a state of the art commercial hatchery that is based on the latest hatching technology single stage machines acquired from one of the leading manufacturers of incubators globally. The investment in the hatchery, the largest in East and Central Africa, and other investments across the value chain are a testament to the company’s belief in the long term viability of the Kenyan and regional economy.
The company, which is the leading in the region supplies chicken meat to international franchises and local fast-food outlets, restaurants, hotels, airline caterers, and supermarkets.