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Inside Azam TV’s Kenyan Mega-Deal

The 7-year deal is worth $1 million per year

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Tanzanian pay tv broadcaster Azam TV has sealed a partnership with the Football Kenya Federation (FKF) handing it exclusive pay TV rights for the 2023/24 FKF Premier League (FKF-PL) season.

The 7-year deal is worth $1 million per year (Ksh148 million per year) with the amount paid out increasing by $100,000 every year.

4 matches from each round will be broadcast by Azam TV this season.As part of the deal, a dedicated 24/7 Kenyan football channel will be available on Azam, known as Azam Sports Channel 4 HD.

Besides live matches, the channel is also expected to air Kenyan football content interviews with players and coaches, features, news, talk shows and magazine shows.

Fans looking to enjoy the content will need to purchase Azam decoders or download the Azam Max app. Azam Media is looking towards the move to help it grow its customer base in Kenya, and has begun heavily promoting the expected league broadcast urging Kenyans to get their decoders.

It has unveiled packages for consumers, from as low as Ksh300 a month for a bouquet of 80 channels.

For new customers, it will cost Ksh3900 to get the full kit or Ksh2400 for the decoder only. All new customers get a month’s free viewing of the premium Play package.

Among those present for the launch of the deal were FKF President Nick Mwendwa and Azam Media Chief Operating Officer Mohammed Yahya.

The exact figure to be received by individual clubs is yet to be confirmed as the FKF looks to separately sell Free-to-Air (FTA) rights for the league broadcast.  State-owned Kenya Broadcasting Corporation (KBC) is believed to be locked in negotiations with FKF for the FTA rights, with the broadcaster in pole position.

Mwendwa stated at the Azam unveiling ceremony that the amount received by clubs would be “the highest ever”. Gor Mahia and AFC Leopards are expected to get a higher payout from the Azam deal.

The league is also hoping to unveil a title sponsor in coming weeks. Betting firm 1xBet has been among firms who have signalled potential interest in sponsoring the league.

>Inside Waiguru’s Multi-Million Business Empire

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