Kenya Homes Expo has announced plans to reward the best-selling entrepreneurs at the exhibition with a free exhibition ticket.
Speaking at an exhibitors’ breakfast held yesterday at KICC, Kenya Homes Expo co-founder Daniel Ojijo said the homes show has become a major stepping stone for start-ups in the housing sector. “Our aim is to show small and medium sized enterprises (SMEs) currently grappling with the high cost of marketing that there exist inexpensive promotion tools they can exploit,” said Mr Daniel Ojijo. “Starting with the incoming 21st edition of Kenya Homes Expo, any start-up that makes the highest sales by customer numbers, will receive a free stand in the following edition.”
SMEs account for 50% of exhibitions at the Kenya Homes Expo, held in every year in April and October. “It estimated that 75% of new businesses fail within their first three years and this is why we are supporting start-ups within the industry to avoid being part of the statistics. The growth of such SMEs is as essential for the long term growth of this sector as it is for our economy,” said Mr Daniel Ojijo who is also the CEO Homes Universal Ltd.
Over 100 SMEs are expected to take part in the 21st Kenya Homes Expo slated
to start on Thursday 16th and end on Sunday, 19th. “We have achieved in excess of 50,000 visitors per edition and we believe that this relevant crowd is a good bet for small businesses wishing to introduce themselves to potential buyers of their products and services,” added Mr Ojijo.
Nancy Gwaro, the CEO of Miale Furniture Limited, is one of the exhibitors who praised the move by Kenya Homes Expo to support up and coming entrepreneurs, saying that the show provides an excellent platform for entrepreneur who would like to introduce themselves into the market. “I got my first client at the expo two years ago. I also obtained numerous
sales leads and recommendation and that why I know others too stand to gain
from the plan,” said Ms. Gwaro.
Since its humble start in 2005 with 40 exhibitors, Kenya Homes Expo has grown tremendously with over 200 exhibitors taking part in each edition of the four days event. East Africa Portland Cement Company is the diamond sponsor of the 21st edition while the Chinese firm, Boleyn Magic Wall Panel Limited, Sadolin East Africa and Tononoka Steels Ltd are the Gold sponsors.
The expo is endorsed by Ministry of Lands, Housing and Urban Development and is organised by Homes Kenya magazine. “Our theme for the 21st Kenya Homes Expo is ‘Ignite your Creativity’depicting the innovative ideas and concepts that will be showcased at the
expo,” he said.
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