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Best bloggers: Women make a strong push in online writing

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(Right to Left) Kui Kinyanjui, Head of Corporate Communications at Safaricom, Magunga Williams of magunga.com, BAKE General Manager Jane Muthoni and BAKE chairman Kennedy Kachwanya.

Women impressed at this year’s BAKE Awards by winning in eight categories during the awarding ceremony held on 13th May this year, with creative writing blog, Magunga.com, being voted the best blog this year.

The awards gala, organised by the Bloggers Association of Kenya (BAKE), was attended by 400 guests  that at Nairobi’s Crowne Plaza.

“We are so happy to see the increase in representation of women among nominees and winners,” said BAKE Chairman Kennedy Kachwanya.  “This year, we are happy that out of the 23 categories, at least eight awards went to ladies, which is a clear indication that women are also venturing and taking blogging seriously.”

Some of the blogs by women that were awarded include: potentash.com, wandianjoya.com, mummytales.com,healthkenya.com, lifeinmombasa.com, kaluhiskitchen.com, curveswithstyle.com and Safari254.com.

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In 2012, the representation was 68 percent men versus 32 percent women but last year it improved to 41 percent women versus 59 percent male. This year, over 10,000 blogs were submitted to the judging panel for the 23 categories.

Among the winners were first timers like owaahh.com, biznews.co.ke, healthkenya.co.ke and potentash.com who won in best topical, business, health and lifestyle categories respectively. Veterans techweez.com, niaje.com and mutuamatheka.co.ke bagged technology, entertainment and photography blogs awards respectively.

“As part of this year’s BAKE agenda, we are encouraging more youth to come forth and embrace blogging as a way of creating employment. It has become serious business and people are doing it full time and earning good money from it,” said Mr Kachwanya.

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Some of the key sponsors of the awards this year included Safaricom, Bill and Melinda Gates Foundation, Ford Motors, ShowMax, Xpose, EatOut, Vivienne Taa and Kenya Human Rights Commission (KHRC). The awards continue to grow with submissions increasing every year.

Since inception in 2012, the annual competition has grown from 300 submissions and 10,000 votes to 4,800 submissions and 540,000 votes in 2016.

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Business Today is the leading independent online business website in Kenya. Started in 2012 by a veteran business journalist, it has a huge following both in Kenya and abroad. It covers various business and related issues. Email editor at: [email protected]

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