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GEORGE OGOLA

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George Ogola is Reader in Journalism, University of Central Lancashire. Disclosure Statement: Mr Ogola does not work for, consult, own shares in or receive funding from any company or organisation that would benefit from this article, and has disclosed no relevant affiliations beyond their academic appointment.

2017 elections: How new media stole mainstream’s thunder

The shift to social media was not particularly surprising. Internet penetration in the country is staggeringly high at 90%. The average internet penetration rate on the continent is only 31%.