Airtel has embarked on a nationwide activation campaign to promote its newest voice product in a bid to drive uptake and sales.
The product, dubbed “Tu****e”, which was launched in March, targets Kenyans from all walks of life that rely on making calls as their preferred mode of communication and is touted to simplify the lives of consu**** by offering great value for money.
The countrywide activations w*** run between 10th and 17th July and w*** see Airtel consu**** engage with the service provider across major towns such as Nairobi, Mombasa, Kisumu, Meru, Eldoret, Nakuru and Nyeri. This roads**w campaign comes a few days after the telecommunications firm launched a digital and electronic media campaign across various media stations that have seen consu**** rave about the new product.
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Tu****e offers three options to consu****, a daily offer for Kshs10, a weekly offer for Kshs50 and a monthly offer that goes for Kshs150. All Tu****e offers come with 100 minutes for Airtel to Airtel calls per day and a Ksh2 calling rate to any other network.
In a statement, Airtel Kenya CEO, Prasanta Das Sarma expressed his joy in the great uptake of Tu****e since it was launched in the market three month ago.
“The success of Tu****e has so far been attributed to its convenience and affordability which remains the anc**r of Airtel’s business; offering innovative and value for money products and services to its custo****. We therefore **pe that these activations across the country w*** give more Kenyans the opportunity to connect to their friends and loved ones at affordable rates,” he said.
To subscribe to Tu****e, custo**** get to dial *544# and c**ose the second option which gives them the various categories for daily, weekly or monthly offers.
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