Stanley Kinyanjui is the man behind Magnate Ventures, one of Kenya’s largest outdoor advertising firms.
2022, like other election years, is turning out to be a busy one for the company. Campaigns are a driver of increasing ad spend.
The International Sc**ol of Advertising (ISA) had projected that the Out-of-**me (OOH) advertising market in Kenya which grew 27% in H1 2021, would grow even bigger in 2022. As a market leader in OOH, Magnate is among the major beneficiaries.
Dotted across the country are b***boards promoting the campaigns of various candidates for seats including President, Governors, Senators and Women Representatives.
Stanley e****lished Magnate Ventures alongside his younger brother and co-founder Robert in 1998. As of 2020, according to the company’s website, the company controlled 50% market share in Nairobi, 40% in Mombasa, 60% in Kisumu, 63% in Eldoret and 57% in Nakuru.
Besides politicians, the firm counts among its clients several large businesses, international agencies and governmental organizations.
Despite his business working with different political campaigns, Kinyanjui is ***ociated with President Uhuru Kenyatta’s Jubilee Party camp.
He was among conveners of the Friends of Jubilee group which hel*** fund Uhuru’s previous bids for President. He is also ***ociated with the Mt. Kenya Foundation, an in***ential group of wealthy businessmen from Central Kenya.
The foundation has thrown its weight behind Odinga for President, as has Uhuru.
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Odinga’s main rival, Ruto, **wever, turned to Magnate Ventures for his b***boards in a cl***ic example of drawing a fine line between politics and business.
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