MultiChoice Africa has rolled out the highly-anticipated MTF Masterclasses, through its flagship, the MultiChoice Talent Factory (MTF) programme. The Masterclasses have been powered by various industry partners as part of the shared value initiative’s three touchpoints alongside the MTF Academy and the soon-to-be launched industry networking portal. The Kenyan MTF Masterclasses begin Thursday.
The MTF Masterclasses will present the industry with “BEST IN CLASS” workshops to increase MTF’s upskilling outreach to established film and TV industry professionals. The Masterclasses are aimed at developing technical skills of established creatives in cinematography, audio and storytelling to improve the quality of local productions and will be rolled out this from this January in various countries.
The upcoming workshop, which will be open to invited members of the film and TV industry from around the continent who aspire to take their craft to the next level, will be workshopped over the course of two days. These will be led by well-respected subject matter experts including South African director and producer Bobby Heaney, reputable sound consultant from Dolby India, Vikram Joglekar, Pan-African storytelling and creative consultant Allison Triegaardt, award-winning Kenyan film producer Appie Matere, Jonathan Kovel the cinematographer behind the award-winning South African film Ayanda. Additionally, a special MTF Masterclass on Nollywood will be workshopped by Femi Odugbemi, Nigerian film and TV industry expert and Academy Director for MTF Academy West Africa.
“We are excited about the launch of this next touchpoint of MTF as it reaffirms our commitment to supporting the industry and promoting sustainability in the industry by creating shared value across the business through quality programming for our customers and Enriching Lives,” says MultiChoice Kenya Managing Director Eric Odipo.
The first scheduled MTF Masterclasses will be rolled out from today, 17 January until 20 February in the following countries: Kenya, Zambia, Nigeria, Ghana, Uganda, Tanzania, Malawi, Zimbabwe, Botswana, Namibia, Angola, Mozambique and Ethiopia with more masterclasses dates to be added for other countries at a later stage.
The MTF Masterclasses will be presented with the support from Dolby Laboratories and FOX Portugal which both play a crucial role in priming the MTF Academy students as key players in the growth and sustainability Africa’s creative film and television industry.
“The success of these MTF Masterclasses will, over time, deliver a more professionalized, networked film and television industry across Africa and an expanded community of highly- skilled professional who are passionate about creating quality home-grown content,” said Odipo.