Poor first quarter earnings have landed Twitter into a flurry of investor attention. Speculation on who will replace current CEO Dick Costolo continues to be a major talking point, alongside potential suitors for Twitter.
According to an overview by Chris Sacca, an early investor in Twitter, Twitter needs to become a more friendly social network, add new channels and focus on live content like Periscope. Sacca suggested that Twitter should be bought by one of the three big players in tech.
The first company on the list is Google, which he termed as a ‘perfect fit’. “I think it’s a fantastic use of Google’s cash. From the Google side, it’s an instant fit. This is the thing Google has never had,” Sacca said on CNBC. “They’ve never understood social, they have never understood those personal interactions. This bolts right in cleanly.”
Despite its monetary might, Google has failed in previous attempts to acquire Twitter after applications were declined by management. Twitter even hired Goldman Sachs to block any bids from Google and one other company, which has remained nameless.
On top of Google Sacca proposes other two takeovers, Microsoft or Facebook. Microsoft, however, is in a similar situation to Google. It has been unable to craft an interesting social service for users.
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