FEATURED STORY

Truecaller Passes 100 Million, brings predictive features to your phone

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Call ID and blocking service Truecaller has made its Android app more intuitive today and simultaneously announced that it has crossed 100 million registered users.

The Swedish company helps users identify and root out unwanted spam and marketing calls. It now brings in features that will transform it to a calling up by focusing on predictive style features, which suggests who to contact based on call history, time of day, and place, making it convenient, so you never have to leave the app to find the right contact information.

Truecaller aims to solve a huge pain point for billions of consumers who use their phonebook on a daily basis, but often need to go outside of their app to find useful information they need. Similar to how Google has been able to combine information and intelligence, Truecaller uses its proprietary search technology and social graph, and combines it with hundreds of different sources such as Yelp! and social networks to create a smarter way for users to access current information across all social channels, platforms and devices.

Truecaller uses algorithms to personalize searches and suggest relevant contacts you might want to get in touch with based on call history, time and place. As an example, at 5pm before you leave from work, Truecaller might suggest you to call home, if that’s what you would usually do at that time and place.

“This is the first step we are taking to make Truecaller more intelligent and personal. We’ve made these advancement to save time for our users and make their lives less complicated when they want to get in touch with someone,” said Alan Mamedi, Co-Founder & CEO of Truecaller.

“Our ambition is to make your mobile phone smarter and become part of your mobile daily habits.” Truecaller is committed to leading with product innovation that makes the lives of its users easier than ever before. In October of this year, the company received $60M in funding from leading VC firms Sequoia Capital, Atomico, and Kleiner Perkins Caufield Byers, and Truecaller launched its intelligent dial pad app Truedialer in October, which has already amassed more than two million users.

Truecaller 5.0 is available for Android only at the moment and is free to download from Google Play. The Truecaller app is also available on iOS, Windows Phone, BlackBerry and Nokia feature phones. Additionally, the free Truedialer app is available on Android and Windows Phone. The app has been fully redesigned to provide easier discovery and simpler navigation, and rebuilt to make it much lighter in terms memory consumption. It has a list of suggested contacts that will help you reach and make suggestions based on call history, time, or location.

The more you use it, the smarter it gets, and the app will eventually be able to help do the work of knowing who to call so you no longer have to scroll through unnecessary tabs. The complete contact profiles keep your phonebook up to date with relevant information by adding social media profiles and photos so you have all the contact information you need in one central place.

Users can choose how they are being displayed in their friend’s Truecaller phonebook by updating their profiles.

Written by
BUSINESS TODAY -

editor [at] businesstoday.co.ke

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