World Cup 2022
![KBC is counting on live sports to help drive growth - and this year secured rights to air the World Athletics Championships, Commonwealth Games and the FIFA World Cup among other sporting events. [Photo/ KBC]](https://businesstoday.co.ke/wp-content/uploads/2022/11/bbg-scaled-e1668777204735.jpg)
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MARTIN SIELE1 Mins read
KBC Readies for Multi-Million World Cup Windfall
National broadcaster Kenya Broadcasting Corporation (KBC) is readying for a surge in viewership and much-needed ad revenue as the World Cup kicks off...
MARTIN SIELE1 Mins read
