World Cup 2022
![KBC is counting on live sports to help drive growth - and this year secured rights to air the World Athletics Championships, Commonwealth Games and the FIFA World Cup among other sporting events. [Photo/ KBC]](https://i0.wp.com/businesstoday.co.ke/wp-content/uploads/2022/11/bbg-scaled-e1668777204735.jpg?fit=680%2C516&ssl=1)
BUSINESSSPORTS 
MARTIN SIELE
KBC Readies for Multi-Million World Cup Windfall
The channel, which for the past two decades has struggled to keep up with private sector media houses, which have invested heavily in...
MARTIN SIELE
