Weetabix

2 Articles
Weetabix kadogo launch 1
BUSINESS

Breakfast Cereals Maker Bets on ‘Kadogo’ Pack to Expand its Market

Breakfast cereals manufacturer, Weetabix East Africa, is going after the millennial market in Kenya with an expansion of its local plant, brand and...

FEATURED ARTICLE

M-Pesa edges out Safaricom as strongest brand in East Africa

M-Pesa has for the third year running been voted Kenya’s leading Superbrand, ahead of its parent company, Safaricom. The mobile money transfer service...