Weetabix

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Weetabix kadogo launch 1
BUSINESS

Breakfast Cereals Maker Bets on ‘Kadogo’ Pack to Expand its Market

Weetabix announced its latest strategy to grow its market share in Kenya that mainly targets younger and school-going youth.

FEATURED STORY

M-Pesa edges out Safaricom as strongest brand in East Africa

Five brands replace five others in this year's top 10 Superbrands