Vienna Ice Strong Lager

1 Articles
Tabitha Karanja (left) and her husband Joseph Karanja launching the Vienna Ice Strong Lager brand on April 27, 2021. Formulation of the product was informed by market research by Keroche which revealed dominance of imports in the strong beer segment.
BUSINESS

Kenya’s Strongest Beer: Keroche’s 10% Alcohol Lager to Compete With Faxe, Atlas

Keroche CEO Tabitha Karanja alluded to the dominance of imports in the strong beer segment, voicing confidence that Kenyans would support and enjoy...