There is nothing as difficult as sales. Convincing an anonymous to buy a product, for the first time and expecting him or her to do just that. A lot of experiences from this sort of a jaw blowing whereas others are simply top of this world.
A skillful salesperson would sale you oxygen. A boring one would irritate you even if he or she sells honey, the sweetest product. Here are five skills all sales personnel need to employ in their day-to-day business.
1.Pre-Customer Contact – This is the foundation stone of everything in prospect. A sales person should not sell what he or she doesn’t understand or basically assume that the customer knows the product. Take time to do the homework well. This also entails policies, rules, terms and conditions beforehand.
2.Presentation skills – a good sales person would even sell you oxygen. By effectively explaining the buyer benefits and basically making it a show as opposed to pick and go sort of business. Limit the customer choices, allow them to choose what they like or even choose not to like anything.
3.Prospecting – It is incorrect especially for those in the marketing docket to wait for the customer to call via phone or make a physical contact. The initiative to follow up and go there works spectacularly and thus the need to make a move.
4.Handling Objections – “Do I look like I need those metal plates?” “Please I don’t, they are too ancient!” A woman once told me during my frustrating stint in this career six years ago. All objections are not inclusive; some would do it to irritate you. What matters is what you do after that. I was advised (later) that I should have asked what made the customer feel that the plates were too ancient.
5.Close the sale by winning the customer –“I prefer you buy it now, because we got a 10% discount,” a salesman recently told me. This simply implies this sales man really wanted me to buy the products. It sounds more luring because of the ‘discount’ part of it. Always offer an incentive. It works magic!
[crp]
