Safaricom’s Ndoto Zetu initiative transforming lives and careers

Kenyans dream big. That’s a phenomenon that Safaricom has come to understand so well and is moving to tap these dreams and transform them into reality.

That’s the thinking behind Ndoto Zetu, a revolutionary social initiative that targets 500 Kenyans in the quest to positively transform lives of communities across the country.

Ndoto Zetu is all about supporting Kenyans who are doing extraordinary things for their communities – from that underprivileged student with burning academic ambition to that social worker seeking to bring basic healthcrare to villages or slums.

Safaricom will select 500 of such projects to support, and in the process enhance the communities of those behind them. This resonates with the leading mobile operator’s new slogan, Twaweza.

The initiative was launched after comedian Churchill challenged Collymore to support Divas Power Initiative, which was founded by Moesha Kibibi, a professional dancer with FBI crew to reach and empower kids from slums across the country.

Kibibi, who has tasted street life, launched Divas Power Initiative with a view of encouraging girls and showing them that they could pursue and achieve their ambitions. The Safaricom CEO pledged to educate 18 girls from Divas Power for a period of five years.

Safaricom, which last year celebrated 18 years of existence, has helped many communities and individuals achieve their dreams under the Ndoto Zetu initiative. So far over 100 dreams have been fulfilled.

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In March 2019, Safaricom handed over handcarts and a poultry project to Molo street family following a request by John Mburu, a local community member. Molo street family consists of 50 members aged 10-20 years who John brought together to help change their lives as they mature to adults.

The two projects worth Ksh350,000 – handcarts and poultry – will be sustained by selling eggs and chicken, while the carts will earn daily income carrying luggage at the Molo stage and market by selling water to hotels and home steads.

Safaricom will select 500 of such projects to support, and in the process enhance the communities of those behind them.

Also, Safaricom handed over Ksh4.7 million worth of secondary school scholarships to benefit 100 students from disadvantaged background across the country, on request of then Education CS Amina Mohammed, to support the government commitment to achieve 100% transition of students from primary to secondary schools.

Ndoto Zetu is a community social investment initiative to support dreams Kenyans have for their communities.

Kadide Ndilo, a special needs student, may not have imagined pursing education past primary level. But Safaricom responded to her plight and the girl will go through secondary school at Murray Girls through a fully paid scholarship to enable her realise her dream of becoming a business mogul.

Kadide was selected to join Murray girls after scoring well in her primary school exams. Safaricom partnered with Kadide together with her community, to help get her journey to realising her full potential started. With her fully paid scholarship, Kadide will be able to go through her secondary education without a hitch.

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In another community initiative, Safaricom partnered with Lucy, a social worker at Provide International based in Korogocho slums to supply new mothers with Mama Pads, basins and other amenities to aid them after delivery, a move that helped ensure easier maternal health care for the new mums.

On the other hand, Melvine Chari, an aspiring journalist, who was selected to join Joytown Secondary school in Thika, also secured a full scholarship from Safaricom.

“With her fully paid scholarship, Melvine will be able to go through her secondary education without a hitch. Safaricom partnered with this community to spark a light towards the dreams of a future leader.”

If you have a dream that can transform the community, this is your time to get it out to Safaricom.

Check out the Ndoto Zetu website.

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