FEATURED STORY

Safaricom launches third edition of Maisha Ni Digital Campaign

Share
Customers during Neon Ray BUGOF in Kisumu. Safaricom has launched a smartphone campaign that would see customers get 3G and 4G devices.
Share

Safaricom on Thursday launched this year’s smartphone campaign that will be introducing the most affordable 4G devices in Kenya –  Neon Ray and Neon Nova – in a bid to deliver a digital lifestyle experience for its customers who are currently not on smartphones.

Customers will now have more options for phone upgrades through convenient payment plans and personalized data offers in the hope of digitising two million Kenyans.

“At Safaricom, we aim to transform lives by providing solutions to our customers. With these affordable phone options that will allow our customers to enjoy superior digital experience without stretching their finances. The new 3G and 4G Neon phones will be an advancement towards inclusivity,” said Sylvia Mulinge, Chief Customer Officer, Safaricom.

Safaricom’s partnership with Google has enabled the company to access the Android Oreo (Go edition), a powerful experience for entry level smartphones with optimized Google apps using less memory, storage and data; that gives data cautious users a high quality digital experience .

“Android’s mission has always been to bring the power of computing to everyone, and part of that is ensuring a great experience across the broadest range of devices. Android Oreo (Go edition) is specifically optimised to bring the magic of Google and Android to smartphones with limited memory and processing power, and we’re excited to see Safaricom joining  that mission by launching the Neon Storm, Neon Ray and Neon Rova phones on Android Oreo (Go edition).” said Mahir Sahin, Director – Africa Android Partnerships, Google.

The Neon Ray (4G) runs on Android Go will be priced at an introductory Ksh 3,999, Neon Nova (4G) Android 9.0 will be Ksh 5,999 and Neon Storm (3G) will be priced at Ksh 3,499. The Neon smartphones will be optimised to support high-speed 4G Broadband, allowing users to enjoy the speed, reliability and wide coverage of the Safaricom network.

Read: Ethnic theme nights losing their flair in Nairobi

The phones are available at Safaricom shops countrywide, Safaricom dealer outlets and online via Masoko, Safaricom’s e-commerce platform.

Written by
BT Correspondent -

editor [at] businesstoday.co.ke

1 Comment

Leave a Reply

Your email address will not be published. Required fields are marked *

PAST ARTICLES AND INSIGHTS

Related Articles
nick hughes M Pesa founder
BUSINESSTECHNOLOGY

 Inside the Origin of M-Pesa and the Controversial Role of UK Techie Nick Hughes

The success of M-Pesa, steered by CEO Michael Joseph, transformed Kenya, a...

Safaricom head office in Nairobi. PHOTO/@SafaricomPLC/X
BUSINESS

Safaricom Ranked Most Reliable Mobile Internet Provider

A recent customer survey has confirmed Safaricom as the most reliable mobile...

Suspected Al-Shabaab militants destroy Safaricom mast in Lamu
NEWS

Suspected Al-Shabaab Militants Destroy Safaricom Mast in Latest Lamu County Attack

Suspected militants from the Islamist group al-Shabaab have destroyed a telecommunications mast...

Safaricom CEOs
BUSINESSLEADERSHIP

The Three Men Who Built Safaricom Into a Corporate Giant

Safaricom enduring strength lies not just in technology or market share, but...