FEATURED STORY

Safaricom launches third edition of Maisha Ni Digital Campaign

Share
Customers during Neon Ray BUGOF in Kisumu. Safaricom has launched a smartphone campaign that would see customers get 3G and 4G devices.
Share

Safaricom on Thursday launched this year’s smartphone campaign that will be introducing the most affordable 4G devices in Kenya –  Neon Ray and Neon Nova – in a bid to deliver a digital lifestyle experience for its customers who are currently not on smartphones.

Customers will now have more options for phone upgrades through convenient payment plans and personalized data offers in the hope of digitising two million Kenyans.

“At Safaricom, we aim to transform lives by providing solutions to our customers. With these affordable phone options that will allow our customers to enjoy superior digital experience without stretching their finances. The new 3G and 4G Neon phones will be an advancement towards inclusivity,” said Sylvia Mulinge, Chief Customer Officer, Safaricom.

Safaricom’s partnership with Google has enabled the company to access the Android Oreo (Go edition), a powerful experience for entry level smartphones with optimized Google apps using less memory, storage and data; that gives data cautious users a high quality digital experience .

“Android’s mission has always been to bring the power of computing to everyone, and part of that is ensuring a great experience across the broadest range of devices. Android Oreo (Go edition) is specifically optimised to bring the magic of Google and Android to smartphones with limited memory and processing power, and we’re excited to see Safaricom joining  that mission by launching the Neon Storm, Neon Ray and Neon Rova phones on Android Oreo (Go edition).” said Mahir Sahin, Director – Africa Android Partnerships, Google.

The Neon Ray (4G) runs on Android Go will be priced at an introductory Ksh 3,999, Neon Nova (4G) Android 9.0 will be Ksh 5,999 and Neon Storm (3G) will be priced at Ksh 3,499. The Neon smartphones will be optimised to support high-speed 4G Broadband, allowing users to enjoy the speed, reliability and wide coverage of the Safaricom network.

Read: Ethnic theme nights losing their flair in Nairobi

The phones are available at Safaricom shops countrywide, Safaricom dealer outlets and online via Masoko, Safaricom’s e-commerce platform.

Written by
BT Correspondent -

editor [at] businesstoday.co.ke

1 Comment

Leave a Reply

Your email address will not be published. Required fields are marked *

PAST ARTICLES AND INSIGHTS

Related Articles
Dr Peter Ndegwa Safaricom Group Plc CEO
FEATURED STORY

Safaricom Secures US$138m from Standard Bank for Its Ethiopian Subsidiary

Safaricom Plc, a leading telecommunications firm, has sealed a $138m funding deal...

Safaricom closes its KSh 15 Billion Green Bond Issue programme to finance its capital expenditures
FEATURED STORY

Safaricom Green Bond Attracts Bids Worth KSh 41.6 Bn, 175.7% Oversubscription

Safaricom Plc, a listed telecommunication firm in Kenya, has received bids worth KSh...

Safaricom HQ
BUSINESS

Parliament Opens Public Participation on Safaricom Stake Sale Plan

Kenyans now have an opportunity to give their opinions on the government’s...

Kenya Safaricom Shop in downtown Haile Selassie Avenue, Nairobi, Kenya
BUSINESSSTOCKS

Kenya to Sell 15% Stake in Safaricom to Vodaphone: Unpacking the Deal

Kenya Government announced on December 3, 2025, that it had agreed to...