Kenya’s first indigenous business advisory and investor relations consultancy firm, Profit and Loss Consulting (P&L Consulting), has signed an affiliate agreement with global business advisory firm, Instinctif Partners (Instinctif), in a deal that enables both firms to offer their shared clients seamless support in their respective markets.
The deal was signed at the Instinctif Africa Headquarters in Johannesburg. P&L Consulting Managing Partner Mercy Randa said the deal was a significant milestone not just for her firm but also for the region’s business landscape, financial sector and the communication industry.
“What we set up as a financial communication firm two years ago has steadily evolved to become a trusted adviser to business leaders on matters that affect their bottom line. This partnership will enable us to tap into each other’s expertise and offer our client even better services in Kenya’s quickly specialising communication industry,” said Ms Randa.
According to Kim Polley, Managing Partner at the African headquarters of the London based firm with 22 offices in 13 countries, said Instinctif Partners has worked with P&L Consulting on assignments and market advisory for some of its clients over the past year.
“In addition to the shared client work, we are also looking to strengthen P&L capacity through training opportunities and the sharing of our internally developed working tools based on global best practice,” Ms Polley said.
ALSO SEE: H+K, BUCHANAN FORM FINANCIAL ADVISORY FIRM
Instinctif Partners has a more established capital markets and investor relations practice than P&L, with a team of 16 Africa focused capital markets specialist working out of their Africa headquarters in South Africa.
This practice area benefits from an additional team of corporate affairs and public policy experts, also based in the Africa headquarters in Johannesburg. P&L Consulting on the other hand has a strong offering in investor relation for private equity funds and non-listed institutions as well as proven East African experience.
Mercy Randa confirmed that the two firms have already started pitching for clients together as affiliates. “We have projects in the pipeline with clients looking to raise capital in both local and international markets. Fundraising and capital markets consulting is a heavily communication-based task and we continue to play a catalytic role in readying our clients for the pitch process. This partnership will allow us to roll out our capital markets investor relation products as we continue to grow.”
NEXT READ: BUSINESSES TO MOVE KSH50M THROUGH MPESA
Leave a comment