Oxford University Press (OUP), the world’s largest university press, has launched new branding in its ongoing transformation to become a digital-first business.
The move, according to management, is aimed at making knowledge and learning more accessible through technology.
The press, which dates back to the sixteenth century, produces materials and services for learners and researchers around the world in three core markets of research, education, and English language teaching.
“OUP believes that its new branding will keep it at the forefront of this rapidly changing industry,” the company said in a statement.
Recently, OUP East Africa in conjunction with Standard Media Group launched Tutor-Soma, a revision platform for primary and secondary schools, and furthered their partnership with existing e-book distributors such as eKitabu and Snapplify as well as partnered with new ones such as Juza School by providing content to enable learning to continue amidst the disruptions brought about by school closures in Kenya and the rest of the world.
“In refreshing our brand, we are seeking to make ourselves more competitive and to more clearly communicate our ambitions and the strengths of our organization to the world. It should position us as a valuable, accessible, and experienced partner, capable of adapting to the ever-changing demands of our customers,” said Nigel Portwood, CEO of Oxford University Press.
OUP is also holding an online event, Forum for Educators: Learning beyond tomorrow, on November 4, 2021, which will bring together educators and experts to explore crucial topics such as building digital literacy, the digital divide, and improving access to education.