Nakumatt gets a lift from back-to-school sales

Nakumatt has confirmed that its upcountry branches continue to lift its topline sales as the back-to-school season gets under way. The retailer’s outlets in Nanyuki, Meru, Kakamega, Bungoma, Busia, Eldoret, Kitale, Nakuru, and the Coast region have posted good customer footfall in the New Year.

With an early Form One reporting phase this year, Nakumatt expects the back-to-school shopping traffic to persist through this weekend and the coming week.  Nakumatt Holdings Managing Director Atul Shah said the firm’s upcountry stores are registering significantly higher customer traffic for essential school supplies and related commodities.

The retailer has also extended attractive back-to-school offers at its Clarks and Skechers Footwear outlets for a variety of school shoes. Coming hot on the heels of the recent festive season sales, the retailer registered a 12% growth in sales, and 27% more customer traffic in the first 2 days of the year compared to a similar period last year.

“The year has started off well thanks to renewed customer confidence and we remain optimistic that the trend will be maintained through the year,” Mr Shah explained. “ For back to school shoppers, we are working well in conjunction with several key suppliers to provide attractive sales discounts and rewards for the benefit of our loyal shoppers.”

Nakumatt Holdings in conjunction with MasterCard have been running a series of customer reward initiatives exclusively at Nakumatt branches. The initiative dubbed the MasterCard Priceless Surprises rewards customers with instant cash rewards loaded on their Nakumatt Global Cards and MasterCard debit cards.

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Nakumatt is also set to reward 500 lucky shoppers with a yearlong worth of shopping vouchers following the conclusion of its festive season customer rewards campaign. Globally, retail analysts are projecting marginal growth in the holiday season. In the United States, holiday spending is expected to reach its highest point since the Great Recession, increasing 10 percent compared with the 2015 holiday season, according to PwC’s 2016 Holiday Outlook.