Journalists and artistes working at Maisha Magic are set to ply their trades elsewhere after M-Net, the entertainment network which owns the channel, announced its closure following a spate of poor ratings to attract advertisements.
The channel has received lukewarm visibility since its launch in September and decision to shut it down had been reached following “in-depth assessment” and “review of the rankings.”
“Unfortunately, Maisha Magic has not performed and grown as per our expectations. Overall, the channel was unable to achieve the ratings consistency we needed to sustain the business and support our continued investment,” said Patricia van Rooyen, CEO M-Net Sub-Saharan Africa.
The Maisha Magic channel will close at end of March 2015 and the company will shift focus on Maisha Magic Swahili channel which has received positive reviews.
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