For a long time Accra Road in Nairobi’s CBD has been a mish-mash of businesses. Restaurants, electronic shops, boutiques, petrol stations, travel agencies and bars thrive on this street. Its profile has been highlighted by the fact that is serves as the arrival terminal for businessmen from Central Kenya.
To tap this pool of travellers, national carrier, Kenya Airways, has opened a modern retail shop at the populous downtown Tearoom in a bid to deepen its sales catchment base. The carrier shop expects the shop to ease access on sales & ticketing services, address customer inquiries and sales of KQ Holiday packages to the thousands of small to medium scale traders who rely on the Middle East and Asian source markets to feed the regional market.
Kenya Airways Managing Director and Chief Executive Officer Mbuvi Ngunze said the shop represented its commitment to reach out to all market segments. “Tearoom is a prime location, accessible and a central point for a large number of small-scale entrepreneurs in town. This shop will therefore offer opportunities to traders for direct interaction with our staff and this will enable provision of tailored made services to this market segment,” said Mr Mbuvi.
The airline said shop targets traders from Kamukunji, Ngara and the general town centre who trade in goods from household items and stationery to car accessories and mobile phones sourced from Middle East, Asia and Far East which form the destinations of choice for small-scale entrepreneurs in Nairobi.
Mbuvi added that the new shop made perfect business sense for Kenya Airways and its entrepreneur passenger. “The expansion of our sales shop network is a major component of our ongoing initiatives to reach out to our customers, improve their experience as well as grow our revenue,” he said.
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