Kenyan PR Guru Gina Din Provokes ‘African Story’ Debate at Davos

Gina Din-Kariuki, one of Kenya’s leading communications experts, has called on Africans to find ways of telling their own story. In her address at the World Economic Forum in Davos, Switzerland, she said African media should pursue intentional storytelling that moves beyond the election cycle and prioritises governance and development.

Gina Din’s remarks align with the findings of a groundbreaking report by Africa No Filter and Africa Practice, which revealed that biased media narratives cost the continent up to $4.2 billion annually in inflated debt servicing.

The study, titled The Cost of Media Stereotypes to Africa, employs a combination of quantitative analysis and qualitative insights to explore the financial repercussions of media bias. The research focuses on electoral processes in four African nations: Kenya, Nigeria, South Africa, and Egypt, comparing media coverage with that of Malaysia, Denmark, and Thailand – nations with similar country risk profiles.

The report highlights how negative portrayals of Africa during elections and in global media coverage exaggerate risks, deter foreign direct investment, and increase borrowing costs.

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At the Davos session, Gina Din-Kariuki underscored the importance of challenging stereotypes while urging African governments to take proactive steps. “Africa must intentionally own its narrative. We cannot afford to keep going from election to election without stopping to govern and showcase the immense potential, resilience, and innovation across the continent,” she said.

The report also emphasizes the role of the African Union in developing the Africa Credit Rating Agency to counter pessimistic assessments by international rating firms and calls on stakeholders to collaborate in fostering more accurate portrayals of the continent.

Din-Kariuki encouraged African leaders, media practitioners, and citizens to drive the change. “The responsibility to rewrite Africa’s story starts with us Africans telling the truth about Africa.”