Huawei targets to double its mobile phone market share in Kenya by next year to 20%. The company is betting not only on high-end products but also middle and entry level quality but affordable smartphones.
Recently, Huawei launched the P8 device targeting the high-end market in Kenya which sold over 200 devices in a week. The company attributes the uptake of its smartphones to the high level of internet connection and availability of 3G and 4G networks. Huawei also unveiled the Honor 7i smartphone in Beijing, with a 180-degree rotating camera that allows users to take photos both from the rear and the front of the device at its highlight feature.
Users might be concerned about the durability of this feature but Huawei says the camera can be rotated 100,000 times. Ms Millicent Ngatia, the Marketing Director of Kenya Huawei device department, the ability to create separate personal and work spaces on the device and ideal security are attracting more customers.
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“For a USD 500 retail price, we tend to go beyond basic applications and design but embed creativity and security in the P8 device”, says Mark He, the General Manager of Kenya Huawei device department. Some of the innovative features in the P8 that are skewed towards business enterprises applications especially where data and sensitive information area concern.
Despite the changing traditional work place, which requires modern mobility features in smartphones, device design is key. The P8 features a compact and powerful dual-antenna design with a rapid switching technology that allows the phone to intelligently recognise the best mode to reduce dropped calls and maintains a stronger signal.
“Our aim to make sure users are productive and effective both at home and at work”, says He. The device’s power efficient display delivers great battery life.
In the third quarter 2014/15, Communication Authority of Kenya reported an expansion of 2.9 percentage points in Kenya’s mobile penetration to reach 85.5% up from 82.6% the previous quarter.
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