CMC Motors has received a major shot in the arm from the Ford Motor Company which has reaffirmed its franchise agreement.
CMC Motors, a wholly owned subsidiary of Al-Futtaim Automotive Group, will now enjoy full franchisee support from the Ford Motor Company as part of an elaborate business development plan. A delegation of senior Ford Motor Company executives who are in the country for a two-day visit have reaffirmed the firm’s commitment to Kenya as one of the company’s priority growth markets on the African continent.
“Kenya is a key market in our sub-Saharan Africa region and a springboard into the rest of East Africa,” said Mr Jeff Nemeth, President and CEO of Ford Motor Company, Sub-Saharan region. “We are projecting increased share of the market for Ford in Kenya at the end of 2015, up from the 3.3% recorded in 2014. From the 579 sales last year, we are targeting significant growth.”
CMC Holdings Limited Group CEO Mark Kass confirmed that plans to launch a variety of new Ford models are underway as the firm moves to enhance its current range. CMC Motors is also investing in a Quick Lane Service Centre to enhance the firm’s customer experience.
Leave a comment