HomeFEATURED ARTICLEEpson new printer promises to cut costs for businesses

Epson new printer promises to cut costs for businesses

Epson printing and visual communication has introduced a new printer in Kenya that will use inkjet technology in an innovation geared towards reducing print costs. Regional Sales Manager Mr Mukesh Bector said Espons’s Ink Tank System printer range a series of inkjet printers that eliminate the need for cartridges thereby reducing printing costs by up to 90 percent.

“The switch from laser to inkjet technology will enable our customers to save printing costs, as inkjet is cheaper than cartridge,” added Bector.

Speaking at a press briefing at a Nairobi Hotel today, Bector said Kenyan consumers embrace innovative solutions. Bector further noted that in East Africa, Epson ITS sales in Kenya increased by an outstanding 268 percent, while the Epson’s ITS printers last year achieved cumulative global sales of 15 million units.

“Epson has also seen success in Kenya with its range of visual imaging products. All Epson projectors for large scale installation, education and business deliver images up to three times brighter than competitor DLP projectors,” stated Bector.

He was citing the Deloitte Kenya Economic Outlook 2016 report, which indicates that the Kenyan Small and Medium Enterprises face a number of challenges among them rapid changes in technology and inadequate knowledge and skills. The Manager also added that the company’s commitment to innovation has seen Epson spend approximately 1.3 million dollars daily on Research and Development, a move that has enabled it to respond to market needs.

He added they have also developed solutions that are suitable for the regions business needs. Bector said the company has also outlined its Environmental Vision 2050, targeting a 90 percent reduction in Carbon dioxide emissions across the life cycle of all its products and services by 2050.


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