Squad Digital, Sub-Saharan Africa’s leading digital advertising firm, has today launched an innovation lab that is aimed at spurring technological growth through incubation and research in Kenya.
Dubbed Squad Labs, the lab will have dedicated research and development teams responsible for creating innovative products and is currently working with over 30 developers in in Kenya. “We want to drive cutting-edge innovation in the digital marketing space in Kenya and Africa and we will be investing heavily in this sector to incubate products in Customer Relationship Marketing, social media, Wearable Technologies and Content Marketing areas,” said Squad Digital General Manager, Manish Sardana.
The flagship product from Squad Labs is a Social Banking Platform that allows consumers to open bank accounts online on social media platform – Facebook with phase two of the Social banking innovation allowing the bank’s customers to view their bank statements and even make transfer funds.
“Social Banking revolutionises the way the Kenyan youth interact with the Banking system. The over 5 million Facebook users will now be able to manage their banking needs from the convenience of their Facebook pages,” said Mr Sardana.
This comes at a time when the digital advertising firm recently organised a Hackathon, a challenge for its technology team to develop an online Influencer Management Platform using Application Programming Interfaces (API’s) from Twitter to rate influencers based on their followers and subject matter expertise. The product called “Twitulence” will be rolled out soon in the market.
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