Crown Paints is set to increase its paint production capacity from 2.3 million litres to 3.6 million litres per month on completion of the Ksh400 million plant being set up in Kisumu County. The company’s CEO Rakesh Rao (pictured above) says the plant will reduce the cost of transport significantly while improving sales.
Mr Rao said the Western area is experiencing high development growth particularly in real estate with a larger number of investors eying towns such as Kisumu, Eldoret, Kitale among others, which creates an ideal opportunity for the firm to strengthen its presence so as to tap into the growing market.
The Nairobi Securities Exchange-listed firm has been on massive growth strategy which has seen it open over five showrooms in the country since last year at a cost of over 100 million. “This region produce over 40 percent of the company’s sales and establishing a new plant in Kisumu which is very central regionally, will not only enhance efficiency but also improve our sales due to the rapid growth of the region,” he added.
See also: Crown Paints unveils premium retail shop in Karen
Early this year the firm introduced a Crown Colour App, first of its kind mobile application in the market that makes it easier for customers to make a more accurate selection of their preferred home interior colour scheme. The App is available on both the Google Play Store and the Apple Store.
It makes Crown Paints entire range of colours easily accessible to customers wherever they are located. All the shade cards are in showrooms. Users are able to navigate through more than 1,000 colours and search for any colour by name and code in the ambience colour chart. They can also browse pre-installed home interior images or take a picture from their phone camera to retrieve and identify colours.
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