Capital Markets Authority (CMA) has commenced a series of outreach activities in Embu county to enhance financial literacy. The move, done in partnership with Capital Markets Industry Stakeholders (CMIS) and The Kenya National Chamber of Commerce and Industry (KNCCI), will be targeting investors interested in the capital market industry.
To kick-start the campaign, CMA will hold a county-wide roadshow on March 26 which will be followed by a Business Community Forum at Izaak Walton Inn Hotel on the following day. The campaign will come to a close with two open days that will be held on March 27 and 28 targeting the general public, including the business and professional community, within Embu County and its environs.
“The county outreach underpins the Authority’s commitment to enhancing financial education, in recognition of the important role it plays in mobilising savings and investments. Financial literacy is a key priority under the ten-year Capital Markets Master Plan (2014-2023) for supporting development and economic transformations, which are the key pillars of the Vision 2030,” said the CMA acting Chief Executive, Mr Paul Muthaura.
Among the institutions expected to exhibit at the Open Days are the CMA, the Central Depository and Settlement Corporation (CDSC), fund managers, stockbrokers, custodians, investment banks, and investment advisors. Mr Muthaura noted that CMA has devolved personnel to all counties to conduct investor education for a period of 12 months, an initiative that will increase awareness and participation in the capital markets.
This will be actualised by effectively engaging the various constituents that are linked to the capital market industry. He added that the initiative is in line with one of the Authority’s mandate to promote investor education and public awareness throughout the country.
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