Retail chain Carrefour on Tuesday launched a new mobile application tailored to improve customer experience and subsequently increase the supermarket brand’s market share in the competitive industry.
The app is built to allow customers build their shopping list with more than 8,000 different products on offer. The app comes with a frequently purchased tab that enables shoppers see the most popular items on the app.
Conversely, customers will also be able to access their receipts from recent and past transactions through the app.
Franck Moreau, the Country Manager of Carrefour Kenya said the introduction of the app was informed by the warming up to online shopping by Kenyans during the COVID-19 pandemic.
“At Carrefour, we’re constantly finding innovative ways to modernize and digitize the shopping experience for our customers. We are confident that the new app will provide Kenyan customers with a convenient and safe option to shop from the comfort of their homes,” said Moreau in a statement.
The retailer is also planning to rollout delivery services to customers within Nairobi while plans are underway to launch more branches in other parts of the country.
The online shopping app will allow customers to choose a 1-hour delivery slot either on the same day or the next day between 9 am-8 pm, for a delivery fee of Ksh99.
Customers registered on Carrefour Loyalty Program, MyCLUB, will also enjoy earning points for their transactions that can later be redeemed in the form of discounts.
Existing MyCLUB members must transfer to the new MAF Carrefour app using their previous registration details and create a new password. All their points and vouchers will automatically be migrated to the new app as the old app will be phased out.
Initially, payments will only be performed through mobile money platform, M-Pesa and soon they will be able to make payments using their Debit/Credit cards.
The MAF Carrefour app is available for download on both Google Play and the App Store.